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    The October 2012 issue of Harvard Business Review prominently features the words “Getting Control of Big Data” on the cover, and the magazine includes these three related articles: 1.      “Big Data: The Management Revolution,” by Andrew McAfee and Erik Brynjolfsson, pages 61 – 68; 2.      “Data Scientist: The Sexiest Job of the 21st Century,” by Thomas H. Davenport and D.J. Patil pages 70 – 76; 3.      “Making Advanced Analytics Work For You,” by Dominic Barton and David Court, pages 79 – 83. All three provide food for thought; this post presents a brief summary of some of those thoughts. One point made in the first article is that the “size” of a dataset – i.e., what constitutes “Big Data” – can be measured in at least three very different ways: volume, velocity, and variety.   All of these aspects of the Big Data characterization problem affects it, but differently: 1. For very large data volu...

  Let’s face it, it’s 2020 and we all have a pretty good understanding of  social media  and how it works, right now? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays. Allow us to illustrate the true importance of social media   marketing   and the  online marketing  services we offer to ensure you stay on top of your game. We value the importance of social media too much; we’ve even written a free downloadable white paper on the topic that includes the contents of this blog, benefits of social media, content tips and a social media strategy guide.  What and Why Social Media?   Now, look at  social media marketing.   Social Media Today  argue that the purpose of  social media marketing  is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers.   ...

Today, the myriad of technologies like artificial intelligence, machine learning, and deep learning are quite confusing. They all are interrelated to data science.  In this blog, we are going to understand how they are connected and why machine learning is important.  The blog also covers the learning path to becoming a data scientist in 2020-2021. Data science jobs are high in demand and are the highest-paid too. Did you know that as of 2020, India has over 1 lakh data science jobs vacant? If you’re considering a career in data science, read on till the end to know more! Data Science: Simply put, data science is a process of finding the right data, processing, cleansing, analysing and presenting it in the most comprehensive way possible to a business to help them solve problems and make important decisions.  Without data science, all the data that has been accumulated will go unprocessed and waste. Companies will not be able to get the necessary insights that could solve...

Data science is one of the fastest growing industries with high demand for people specialised in the field. It is also one of the highest paying jobs, according to GlassDoor.  If you are considering to pursue a career in data science and wondering what kind of responsibilities it comes with, then read on to know! Enrol in this online data science course if you want to learn or hone your skills in the field.  What is data science? Data science is a multidisciplinary field where data is collected and analysed to draw useful insights and make an impact on a company. It solves real company problems and provides solutions to make tough decisions.  The impact can be in the form of data visualisations, product recommendation, data products, insights, etc. Companies are having a hard time figuring out what to do with the enormous data they get from their business. That data could be having answers to some of their most difficult problems.  Only a data scientist can solve th...