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  SEO stands for “search engine optimization”, which is the process of increasing both the quality and quantity of website traffic. When a site’s search ranking on Google increases, this means that other people will be able to find your site more easily, as it has been ranked higher than others in its genre and scope. This is particularly important when trying to win business over competitors who have already established themselves on Google, as more traffic equals more customers, which directly translates into sales. What Is the Importance of SEO? The key to effectively reaching people online is through SEO (search engine optimization) . Search engine optimization increases the visibility of a website, which attracts more readers and encourages engagement. SEO also creates awareness among viewers due to increased rankings. And when you have an improved ranking, it becomes easier to convert prospects into clients. What Are the Types of SEO? 1. On-Page Optimization On-page...