COMPLETE SEO CHECKLIST FOR 2022-KNOW THE BEST PRACTICES

 SEO stands for “search engine optimization”, which is the process of increasing both the quality and quantity of website traffic. When a site’s search ranking on Google increases, this means that other people will be able to find your site more easily, as it has been ranked higher than others in its genre and scope. This is particularly important when trying to win business over competitors who have already established themselves on Google, as more traffic equals more customers, which directly translates into sales.

What Is the Importance of SEO?

The key to effectively reaching people online is through SEO (search engine optimization) . Search engine optimization increases the visibility of a website, which attracts more readers and encourages engagement. SEO also creates awareness among viewers due to increased rankings. And when you have an improved ranking, it becomes easier to convert prospects into clients.

What Are the Types of SEO?

1. On-Page Optimization

On-page Optimization refers to all of the elements on a given website that help it gain prominence in search engine rankings, earn more relevant traffic and generate more revenue. Not all parts of an SEO campaign can be controlled but these factors are highly important from a marketing standpoint and include creating strong, accurate content, improving page speed and structure as well as making sure that you're achieving both short term (immediate traffic), long term (targeted customers) goals.

2.Off-Page Optimization

Off-page seo is the activities taken away from your website to increase your ranking on search engine result pages. We create content that is enjoyable, meaningful, and quality for your targeted customer base.

Important SEO Checklists for Any Website

On-Page SEO Checklists And Best Practices

·         Keyword Research

·         Title Tag

·         Meta Description

·         URL Structure

·         Headings

·         Infrastructure

·         Breadcrumbs (Paths)

·         Alt Text

·         Anchor Text

1.Perform Keyword Research To Find Top Keywords

Keywords are like road signs. They tell search engines and customers where to look online - on your site, in your business pages and incoming internet traffic.

Let’s Know the Types of Keywords:

Short Tail Keyword

·         Contains 1 or 2 words

·         They are generic in nature. They describe only a certain category of information

·         Conversion rates for short tail keywords can be low, leads to higher competition

Long Tail Keyword

·         Contains 4 or more words

·         They’re more detailed and better targeted

·         Fewer keywords lead to a higher conversion rate and less competition

How do Keyword Research

1.Brainstorm-Perform keyword research to find the top keywords

2.Refine-Discuss with friends/family to get idea how frequently your target audience searching that keyword

3.Google Search-Google Suggestion & Google Relevancy

Tips For optimizing The Keyword Research

1.      ⦁ Choose one keyword relevant to the main topic or theme of the content

2.      ⦁ Check for the search volume by your target audience

3.      ⦁ Write a title that includes primary keyword. Put the title in H1 tag

2.Give Unique Title Tag For Every Page

The title of your website is similar to the headline for a newspaper or magazine article. Together with the meta description, it should group related content and make the page attractive to the user, as well as inform users so they can decide whether to click through.

Tips For Optimizing The Page Title

·         ⦁ Format : Primary Keyword-Secondary Keyword I Brand name

·         ⦁ Put the Title in H1 tag and begin with the primary keyword

·         ⦁ Title should be should be unique, readable and attractive

·         ⦁ Ideal length should be 50-60 characters

·         ⦁ And avoid greeting words like “hello” “welcome” and use symbols like [], {}, () etc. if needed

·         ⦁ You can use native language for local traffic

3.Write Engaging Meta Description

Meta description describes what users should expect from your page based off of the title. A good meta description captures attention and entices user interaction with a site, thus increasing impressions for advertisers using AdWords.

When writing meta descriptions for your product pages, there are a number of tips and tricks you should follow to avoid any SEO issues on Google's search results. A few things to keep in mind:

⦁ Write engaging meta description, providing proper information of your products and services

⦁ Ideal length should be in between 140 to 160 characters

⦁ Should contain the primary keyword & secondary keywords

⦁ Mention special offers, deals, discounts, and selling points

4.Use SEO Friendly URL Structure

A URL is a human readable piece of text which identifies the file structure on the given website . A URL consists of a protocol, domain name and path.

Tips For Optimizing The URL Structure

⦁ URLs, while not as important in search engine rankings, are important in providing both humans and search engines an indication of what the destination page will be about.

⦁ URL that includes keywords can improve your site’s search visibility

⦁ Good URLs are simple, short and SEO friendly

⦁ 2,083 characters are allowed but ideal length is 115 characters

5.Make Proper Implementation of Breadcrumbs

Breadcrumbs is the path that help users understand where they are on a website. It makes navigation easier. Users experience it as a kind of trail that helps them track their progression and encourages them to visit more pages of the website.

Tips For Optimizing The Website Navigation

⦁ Breadcrumb menus should be enabled and visible to the users.

⦁ It should be made properly without creating confusion as it shows the path to go from the current page back to the homepage.

⦁ If properly made, gives good user experience

6.Use Appropriate Alt Tags

The purpose behind this is to show appearance and capacity of a picture on a page to guests who can't see them. It incorporates clients who are sight-debilitated or in any case incapable to outwardly recognize a picture. This likewise permits web indexes to more readily slither and rank your site.

Off-Page SEO Checklists and Best Practices

1.Reviews/Testimonials/Recommendation

2.Social Signals

3.Backlinks

1.How To Get Benefit From Reviews

Customer review and online feedback is good especially if it happens to be positive as it helps to build a picture of your company’s authority and functionality. This also helps search engines to know about your business through their own way of understanding which in turn, drives traffic towards your establishment. This process matters a lot because the customers will know how involved you are with them and this builds up loyalty.

2.How Social Signals Helps

Social signals are activities people do when interacting with a brand's content on social media platforms like Facebook, Twitter, LinkedIn, Reddit, Medium however you want to describe it. They help to showcase popularity within these types of networks for a specific piece of content.

3.What are Backlinks And How Do They Work

To ensure the success of a business, ranking your website in search results is extremely important. This can be done through what is known as link building. Link building involves getting topical websites or blogs to post a link to yours on their sites. As a result, it's very important that you provide good content and services to others so they will be more than happy to provide you with quality links on their own websites!

Let’s summarize the Complete SEO Checklist and Best Practices so that you get a quick idea of the whole thing :

⦁ Optimizing your page titles and meta descriptions.

⦁ Create SEO friendly URLs.

⦁ Add internal links to your content

⦁ Use headings to make your pages easier to read.

⦁ Optimize your image.

⦁ Improve your page speed

⦁ Get backlinks from other Websites

⦁ Improve the quality of your content

⦁ Update your website with fresh content

Conclusion:

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